Which statement about commissioner's advertising rules is false concerning Artie's new website?

Which statement about commissioner's advertising rules is false concerning Artie's new website?

• A. Artie must obtain written permission from seller clients
• B. Artie's name must appear on every page
• C. The name Elk Realty must be prominent on the webpage
• D. The name Elk Realty must appear on every page

Answer: (B)

The statement that Artie's name must appear on every page is false regarding the commissioner's advertising rules. In Arizona, while there are requirements for the placement and presentation of brokerage information on real estate advertising, it is not mandated that the individual agent's name appears on every single page of their website. Instead, the primary focus is on ensuring that the brokerage's name is readily identifiable and that any advertising is not misleading. This is significant because it allows for some flexibility in how agents choose to present themselves online. In contrast to this incorrect assertion, the rules do require that the name of the brokerage, Elk Realty in this case, be prominently displayed, which emphasizes the need for clear identification of the brokerage to avoid potential consumer confusion. The requirement for written permission from seller clients is aimed at protecting client confidentiality and ensuring that their listings are represented accurately and lawfully. Hence, the assertion that Artie’s name must appear on every page does not align with the established requirements.

The statement that Artie's name must appear on every page is false regarding the commissioner's advertising rules. In Arizona, while there are requirements for the placement and presentation of brokerage information on real estate advertising, it is not mandated that the individual agent's name appears on every single page of their website. Instead, the primary focus is on ensuring that the brokerage's name is readily identifiable and that any advertising is not misleading.

This is significant because it allows for some flexibility in how agents choose to present themselves online. In contrast to this incorrect assertion, the rules do require that the name of the brokerage, Elk Realty in this case, be prominently displayed, which emphasizes the need for clear identification of the brokerage to avoid potential consumer confusion. The requirement for written permission from seller clients is aimed at protecting client confidentiality and ensuring that their listings are represented accurately and lawfully. Hence, the assertion that Artie’s name must appear on every page does not align with the established requirements.